Saatchi & Saatchi

Saatchi & Saatchi is a global advertising company which was formed in 1970 and now has offices in 83 countries. 

ReBranding Israel
"When the word 'Israel' is said outside its borders, we want it to invoke not fighting or soldiers, but a place that is desirable to visit and invest in, a place that preserves democratic ideals while struggling to exist," said Israeli Foreign Minister Tzipi Livni, during a September 2006 meeting with "public relations executives, branding specialists and diplomats" in Tel Aviv. Livni "recently put the image initiative on the government's agenda and will soon develop a budget for the program," according to the Israeli Consulate in New York's media and public affairs consul. "A staffer with the London-based global ad firm Saatchi and Saatchi is already working with the Israelis free of charge on the re-branding effort," the Washington Times reported. 

Personnel

 * Bob Seelert, Chairman
 * Kevin Roberts Worldwide CEO.
 * Bob Isherwood, Worldwide Creative Director

Contact details
Web: http://www.saatchi.com/

Related Sourcewatch

 * Adam Crozier